Partnerships & Sustainable Innovations
- Kellogg’s has committed itself to contributing to the United Nations Sustainable Development Goal #2, ending hunger ultimately.
- Effective partnerships are essential in delivering tangible, measurable contributions to combating hunger.
- The next step is to come up with a new strategy to create a replicable and scaleable movement that tackles the issue of hunger in children with a significant impact and broad reach. This will also create empowered communities.
- Kellogg’s is hosting a seminar with two sessions and lunch at the AVPN Conference. The workshops will focus on dealing with the challenges of Food Insecurity and Food Security across Asia and Innovative Partnerships to address Hunger Solutions. The lunch will concentrate on sustainable agriculture as well as the supply chain.
The moment to change is right now.
Based on the Food and Agricultural Organization of the United Nations (FAO), the Asia Pacific region still has 490 million people who are hungry in the area, more significant than the rest of the Asia Pacific.
In addition, despite the importance of healthy nutrition in childhood and substantial progress over the past 25 years, child hunger persists. Every year, 3.1 million children die (8,500 children daily) because of poor nutrition worldwide 1. In the developing world alone, 66 million youngsters of primary school age attend school hungry [22. Research suggests that anxiety in the early years can hinder children’s social and cognitive development and, consequently, their future economic and productive potential
At Kellogg’s, we’re looking to address this persistent issue of hunger, in keeping with goal 2 of the SDGs of the United Nations through the ” Breakfasts for Better Days” program. The goals are bold and include not just donating 2.5 billion meals to those in need but expanding breakfast programs to 2 million children as well as striving to improve the lives of communities and families that are farmers that produce our food ingredients by promoting sustainable agriculture, and to reduce loss of food items after harvest, and thus reducing hunger. We are improving the productivity and resiliency of more than 500,000 farmers by advancing methods that allow them to increase their production using fewer resources and leveraging our supply chain to include the smallholder farming community of 15,000 (predominantly female farmers) to increase income and yields.
The problem of food insecurity is a major one.
One thing we’ve gained from these programs has been the necessity of collaboration and partnerships to drive lasting change toward ensuring that every child does not start their day with hunger.
In a study conducted with United Way Mumbai Kel, Logg’s Company supported Project Poshan (nutrition) for 775 schoolchildren in Panvel Block II, Raigad District, Maharashtra, in 2017. An extensive intervention was implemented to create relationships with the Government of India and its Integrated Child Development Scheme, which offers nutrition and health for children under six years old, pregnant women, and lactating mothers. The study served locally sourced, nutritious meals and a nutrition supplement every day for five months. The program offered growth monitoring, medical recommendations, assistance for parents in ensuring treatment compliance, training for Anganwadi staff, and counseling for parents of children who are undernourished.
Capacity Building of Anganwadi Sevikas
Results revealed that, of 727 children, 727 had positive weight gain, while the remaining 23 were able to maintain their status quo because of reasons such as sickness, vacation, or travel. The results show that a breakfast meal can boost children’s nutritional intake for improved health and growth. Research and programs such as those with United Way Mumbai offer that by improving our nutrition, we can positively affect the health of children and their future.
It starts local with farmers and is later taught in schools.
Another lesson is that we must move beyond meal donation and concentrate on creating sustainability to ensure the future. To achieve this, we’re collaborating with local farmers to design sustainable farming practices by training and supporting them in building resilience and more climate-friendly agriculture.
In 2015, Kellogg’s joined forces with CARE in India to help empower smallholder women and improve their income, productivity, and health status by assisting them in creating a sustainable and robust value chain. More than 5,600 farmers were directly affected by the program, which has seen corn production increase (+19 percent) and household income increase by 103 percent.